The WLN part of my employer provide a webinar on the topic of Social Capital Event with Danny Jessop. The following are my notes some notes are from the slide show.

• People will do business with, and refer business to, those people they know, like and trust.
• Dig the well before you’re thirsty – Jordan Harbinger
• There’s a lot more efforts in creating Facebook groups. There are different groups on your different interests.

Linked in: social capital

• Clearly tell my audience what it is that I do
• Build authority and social proof (trust
• Tell your story
• Give people a way to contact you
• Showcase your work.
• Send people to your sales page, funnel and lead magnet.
• Give them a call to action.
• The headline: make sure you create a clear headline that tells people why you help, what you help t hem with, and how you help them.
• Photo and banner: update our profile photo and banner with a professional photo that captures who you are. The banner can be a clean visual advertisement of you and what you do.
• Intro video: Crate a warm, 30 second vide that says hello to your audience and gives them a call of action.
• Customer URL: take advantage of the customer URL (link) at the top of your prolife page to send people exactly where you want them to go.
• Creator mode: make sure your profile page is set to creator mode for additional reach and more focus on your content, and pick your five hashtags.
• Analytics will see how has checked you out.
• Resources: has a creator mode on. a. create hash tags. Give LinkedIn life, audio event, newsletters, follow tools. To follow someone you can go their creator mode and click on more to follow someone.

Posting Framework and Engage:

• The hook: the first 1-3 line that captures attention and get the reader to dive into the about section.
• The backstory and conflict: help your audience get to know you and build support. (The easiest way to write this is to tell people who you are doing before you started on your path and what was the conflict that had to push up gains to crate who you are today. This is usually the pain point that you had. It is your hero’s journey. What is your spider man story?
• The epiphany & transition into a guide: this is where you tell about the breakthrough that you had and why you now help, other people solve the same problem you had.
• The call to action: this is the last part of our about section where you tell the reader what to do net.

1. is the hook a call with you. Tell them how to do this.
2. do you want them to visit your site your testimonials, send you something
3. be very clear on what you want them to do.

• Post about 3-5 times a week for linked in. post Facebook each day.
• You want to add a comment of 5 words or more. The algorism will pick up the comment.
• A syndicate is where a group of people follow each other and post to each other.
• A tool to post to all platforms at once? Hootsite. Microsoft garage is one. You can also schedule a post.
• Many people will personally respond to ever comment.
• Give four fun things to one right hook, which is the call to action.
• Set up google alerts that match with your interests.
• 50 content ideas: https://www.simonwparsons.com/50-content-ideas.