Guerrilla Marketing In The Writing Community:

Guerrilla marketing in the writing community:

I had the chance to attend the Utah Writers League conference this year because of the generously of a fellow writer, who couldn’t go. Here are my notes.

How to find shelter, food, ammo.
 There are different kinds of guerrilla out there.
 How to plan, prime and launch your campaign.

What are guerrilla fighters like?
– Tough
– Hard working
– Cautious (pick and choose. Where to spend resources and how you send opinions. Don’t stand in the town square and announce your cause.
Why become one:
– Believe in a cause
– Make a difference
– Correct the imbalance. 10% of authors get 90% of the money
How to become one?
– Know someone
– Google it
– Volunteer.

Tools and resources:

– Shelter: Organization that has roots
– Civic groups that have connections
Food of guerrillas
– A platform that will help sustain you
– A community us those that follow up or network with you. The more you network the more you get access to other.

Ammo:
– Connections (networking with higher networks)
– Position people that you trust. Friends, writing group
– Information: the more info you have. Like which conferences are important

Different types:
– Award writing? Bestselling authors
– A movie made about your book
– A politician for a famous/ prominent figure in society
– Best friends with the organizers, or a famous person.
 Be present at all the writer conferences around the state.
Volunteer:
Why: low cost
– Commitment at whatever comfort level you can
– Can evolve not any other kind of guerrilla
– Easy to build a network of resources.
– If you limit yourself to a number of hours then stack those five hours at the same time. It makes more of an impact than one hour once a week.
– Have a commitment of whatever comfort level you can
– Can evolve into any other kind of guerrilla
– Be early and offer to stay late. Create a sense of obligations and owe you for your help.
How:
– Be a guerrilla for the people
– Set yourself apart from the others
– Always arrive early
– Volunteer to take on extra projects
– Be overly polite no matter what
– Dress nice. Dress to look different than anyone else. (The way you dress is part of the brand)
– Volunteer frequently. Remember the bigger the role or more rolls you can take on the faster you can prep and launch your campaign.

Keep score:
– Always use a tool to help you keep score, and remind others of what the score is.
– Prime your marketing campaign.
– Do something audacious.
Put yourself out there on a level that you have never been comfortable with
– Go outside your bubble and talk to everyone.
– Be willing to be embarrassed.

Low profile:
– talk to others and their interests. Not talk about yourself
– It isn’t about you until you lunch your campaign.
– Do something you can for everyone you can
– Be not forever, don’t burn yourself out,
– Do everything you can for everyone you can.
– But not forever, don’t burn yourself out. It is okay to say no.
Don’t ask anyone for anything for anything. (Don’t call in reverse. Saving all the favors.
Unleash your underground campaign:
– Maximum firepower
– Coincide your campaign with a book launch (may put you on a panel)
– Utilize all the favors you have built up (Facebook connections book launch)
– Be everywhere you have access to.
– Call in your favors
Start the process all over at a higher level gorilla.
– What are the next level originations and connections?
– With all the organizations you need to keep a precise schedule and task list.
– Block out time for family. Put the item on the calendar.
– Communication is important.
– Need to schedule writing time.
– Networking before you take on a project you don’t know how to do.