This was on the internet interview with Debbie Millman. Any misinformation is the fault of the note taker.

– Branding is a process of manufacturing meaning. …
– Branding delivers differentiation.
– Reach: good branding has reach.
– Value is created in the seams John cow> innovation nation.
– Public speaking is to have a conversation with the right 500 people.
– You need to articulate what you are so that people can find you that is your audience.
– Make a definable statement of who you are?
– The one to one future one to one customized marketing, book
– Instead of market share concentrate on min share and heart share.
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