Writing Basics By Black Card Books:

Writing basics by Black Card Books:

I attended a writing seminar created by the publishers Black Card Books. They talked about how to be a successful l business entrepreneur by using books to promote your skills/business. Here are my notes on Writing Basics.

People don’t care about your story they care about their problem.
Using a book as a marketing tool can get you access the people which normal marketing pamphlets cannot.
You can publish your book yourself.
Forget about getting a publisher. A regular publisher can take 16 to 18 months to produce y0ur book, while self-publishing can take about two months.
You have no control over traditional publishers your book.
Publishers are good in making, not selling books.
144 publishers rejected chicken soup for the soul.
Sales come from other sources than just buying the book such as royalties, speaking engagements, free publicity, new leads for your business, new customers.
You use your book as a marketing tool. It would be a softcover about hundred 120 pages. If you print 2000 copies a cost about a buck each. It provides more success than a brochure. Cost $.97 apiece.
If you want to get into doors use a book.
If money doesn’t make you happy you don’t know where to shop.
You want to write a book that helps others solve problems and to reach their goals if you message is successful you succeed.
You need to reach the point of energy to reach her goal.
Step into the author identity.
What stops people from publishing the book: limited self-beliefs, money to publish, time management, rejection, fear of success, vulnerability, knowing how to write, and grammar skills.
Provide a different perspective: write a book that customers want. Be a reporter and gather information from successful people in the field and share your book.
You share ‘here is my advice on a topic. You can tell your story when you tell others what you learned.
In your book you include ‘Here’s what other people have said about this subject.
The book think and grow Rich was a collection of interviews of successful people.
A book is not so much written as engineered