People who fell superior or elite over others because of money, family or position. They feel they are LIT (play off the word enlightened) with superior knowledge or skills.

Another possible memory device could be that sometimes a person who has attended one of the big name universities may make them feel elite. With pinky extended they may want to discuss a certain piece of literature thus LITerature or eLITe

Those are two possible brain teasers. If you have a better idea on how you remember this word, please feel free to share it. Thanks.