Cracking The Code With Amazon

This webcast was presented by Alex Strathdee. Any misinformation is the fault of the notetaker.

Q: when did you discover that the game changer that amazon ads can be?

Q: Results when moving to nonfiction concentration?

Found that they could more effectively help nonfiction authors
Many nonfiction authors have not spend as much time getting their books to high quality. Their books is only geared lead to business opportunities.
Some business people with books may just want to hire someone to do the business of books.

Q: how crack amazon ad code?

Crack code on a daily basis. His company has a whole department concentrating on ads.
Amazon is frequently changing.
Stay on top of the trends. Be there when things change.
Tech amazon is what your book is available. No longer concentrate title and internal. Amazon is a way to create a cross readership on the backend.
If amazon reads your book in association to another big name, they will show our book to that big name’s book.

Q mistake of amazon ads.

Spend too little money on ads. Their business requires $1500 a month.
Authors set up an auto campaign and then forget them. Are you are not pruning your search fees to cut unrelated. 50% works with product marketing.
Test different types of campaign.

Q: best things for campaigns in nonfiction?

Your book launch is so important.
How to sustain sales by 30 days. Show amazon that your book is desired add amazon ads will make it sell better.
Start adds on the first day of your launch.
Amazon reviews: there is a goal to get 100 reviews. Then 500, 1000 then 10K. Get reviews one by one. If someone reaches out> they will write you what you like about and say can you copy and paste your view to the view page and provide a link for them to do it easier.

Q: why chose his business:

Q: advice?

Spend as much to marketing your book to same amount of time you took writing that book
Check out self publishing school podcast tell how they’ve succeeded.