Using Lead Magnets Effectively To Build Your Audience

I often sign up for writing summits and this presentation was given by John Tighe. Any misinformation is the fault of the note-taker.

Q: Why should authors collect emails?

A bio lead (nonfiction) is someone who has obtained your book.
We need to create our own email list with a lead magnet. Get something free.
It gives you direct communication if social media bans you.
It is a powerful marketing cook for other services beyond your book
Building a community.
Increasing sales by making your list aware of other services.
You can get feedback from your fans. They can ask questions or point to areas of confusion..
Help you launch your book and give the first review by them having the inside track.

Q: good examples of lead products.

It is only limited by our imagination.
Maybe a one-page cheat sheet
A chapter from your book
A short story
A free course
Quizzes and surveys do well for nonfiction.
A checklist or resource lists things to do for certain things that can benefit your recipient.
A two-page pdf that is a link to all your resources of all your resources on your website.

Q: should authors experiment with lead magnets

Think about what might be the most interesting to them and think of using that for a magnet.
Maybe bundle several magnets together.
A list of resources collected through the years.
The host did a tweet, for a free book with a 24-hour timer. Boosted by 70%

Q: What is an autoresponder and how it work?

Paid software bool lets you collect your readers and let you send emails to them.
Lt you set up a landing page to offer a lead magnet.
Only get more info/ fill out fields if relevant to what you offer.
Can get an email link that points you to a video hosted on another site.
It allows you to have emails queued up on certain dates. Email in sequence.
Send out weekly emails to your list.
Have a thank you page.
There are tutorials on YouTube.com. Go to fiva.com maybe find.com to hire someone to set it up
A first book leads to a second book.

Q: other ideas

Something is better than perfect.
Have multiple actions at the front of the book and at the end of the book.
If you have chapters on different chapters in the nonfiction book. Specialize a lead on that chapter topic like a checklist. Maybe be the same resource and have different sections for the book.
A popup may be useful.

Q: extra advice?