These are notes from a workshop offered by Kristina Safarova. Any misinformation is the fault of the note-taker.
Q: How to find your life’s work? To focus products on areas you are truly passionate about?
- When you find your life’s work, you don’t have to constantly force yourself to get results.
- Some people know their compassion since their youth.
- Get in a calm state. Deep dive presenter. Start asking yourself questions. Why is it so important for you to accomplish your life mission? Keeps asking different why questions.
- Article: maybe firmsconsulting.com/blogs/ life purpose. Under her website/blog
- free book: firmsconsulting.com/freebook.
Q: why is it so critical to write a book?
- The amount of impact is incredible. People may respond that says they have benefited from the content of a specific book.
- It presents you an expert/credibility.
- You can establish one-on-one relationships via your book. Clients who have read your book already have trust in your skills.
Q: how do you keep your email list engaging?
- Don’t see yourself just as an author but as a business owner. One who provides value?
- Start to build an email list
- Send daily emails that can help their audience. Provide available services.
- See yourself as a leader for your community of emails. Find ways to help them.
Q: How to leverage the book to sell high-ticket items?
- Provide coaching from your skill set. It can take a lot out of you. It gives you a chance to be on the ground with the client.
- The further you grow on your business the more distant you become of our audience. Coaching keeps that connection.
- In her books, she offers a free gift that is an additional help related to the book. When they join the email, they get immediate value. Offer the high-ticket items in the email.
- Find a way to get every reader on your list. Amazon does not provide their email list so you need to create your own.
- People buy from those who they like and trust you.
- If you have a problem sending frequent emails, just send ones that can help.
- Sometimes she will respond to the list on a comment from one client and she shares her response to the whole group.
- Be consistent and on a schedule.
- If someone says they get too many emails. Keep sending and may encourage a person to unsubscribe or (MGJ choose a frequency for emails
Final advice
- Create an email list.
- Build a relationship.
- Have a setting in an email that you can see which emails are not opened and remove them.
