These are notes from a workshop offered by Kristina Safarova. Any misinformation is the fault of the note-taker.

Q: How to find your life’s work? To focus products on areas you are truly passionate about?

• When you find your life’s work, you don’t have to constantly force yourself to get results.
• Some people know their compassion since their youth.
• Get in a calm state. Deep dive presenter. Start asking yourself questions. Why is it so important for you to accomplish your life mission? Keeps asking different why questions.
• Article: maybe firmsconsulting.com/blogs/ life purpose. Under her website/blog
• free book: firmsconsulting.com/freebook.

Q: why is it so critical to write a book?

• The amount of impact is incredible. People may respond that says they have benefited from the content of a specific book.
• It presents you an expert/credibility.
• You can establish one-on-one relationships via your book. Clients who have read your book already have trust in your skills.

Q: how do you keep your email list engaging?

• Don’t see yourself just as an author but as a business owner. One who provides value?
• Start to build an email list
• Send daily emails that can help their audience. Provide available services.
• See yourself as a leader for your community of emails. Find ways to help them.

Q: How to leverage the book to sell high-ticket items?

• Provide coaching from your skill set. It can take a lot out of you. It gives you a chance to be on the ground with the client.
• The further you grow on your business the more distant you become of our audience. Coaching keeps that connection.
• In her books, she offers a free gift that is an additional help related to the book. When they join the email, they get immediate value. Offer the high-ticket items in the email.
• Find a way to get every reader on your list. Amazon does not provide their email list so you need to create your own.
• People buy from those who they like and trust you.
• If you have a problem sending frequent emails, just send ones that can help.
• Sometimes she will respond to the list on a comment from one client and she shares her response to the whole group.
• Be consistent and on a schedule.
• If someone says they get too many emails. Keep sending and may encourage a person to unsubscribe or (MGJ choose a frequency for emails

Final advice

• Create an email list.
• Build a relationship.
• Have a setting in an email that you can see which emails are not opened and remove them.