This was a presentation offered by Tom Antion. Any misinformation is the fault of the note-taker.

Q: Why eBooks?

• Readers get instant gratification.
• Portability can carry them on his cell phone.
• Many authors are financing their writing career by how to book.
• There is $0 cost to develop eBooks.
• You can update/ fix them on a dime.
• EBooks are 97% profit.
• If you have an eBook that is published as a hard book, you can find affiliates. Affiliated can promote your book, you give them a cut of the profit.

Q: good formats for eBooks.

• Pdf and amazon kindle.
• Pdf lets you gather all the info free. You get full price as income.
• Get info from pdf and split it and
• Kindle is 83% of the market. They have kindle create. Put pdf text into amazon will convert to their format. Amazon will format it for you.
• Suggest canva for book covers.
• Amazon has kdp select > they will agree to five our book away for 5 days if you agree

Q: how make a million

• Make sure the book leads to some grater speaking, workshops, courses.
• Wrote a book in 4 hours teaches you how to do something but you can’t do the results unless you buy the product associated to the book.

Q: how to write eBooks fast?

• Pdf is private label rights. You purchase a book that is prewritten. you modify it with your comments.
• Get a good reputation and people will buy more book.
• Go to amazon and search your topic. Click o look in. brings up table of contents. Do that for several books to determine what you want to say. You could also insert some quotes from those books.

Q: how to get people to sign p.

• Have a good sign up form. (list 15 benefits)
• Have a privacy form
• People will sign up for a freebee. To avoid a fake email. You give them an online course that requires frequent notification. Put your best email in to make sure get all your earns classes.
• You need to automate your process to save times.

Q: What is your rhythm to build clients?

• Don’t send anything out unless you have something to say.
• *Make sure with emails get people used to emails that help them.
• Newsletter each weeks is better frequency than a newsletter once a month.
• You need to segment your email list each signed up for different reason. Otherwise you’ll get a high unsubscribe.

Q: do you prune your email list often?

• He does not but he pays attention to his bounce manager.
• If you send out too many bonces. Hard balance not going through. Get rid of it. (see if there is a mistake on the email.

Q: final advice?

• To succeed you must get digital product as part of your business.
• An ice cream place may do an eBook how to make an ice cream cake.
• (Mg) advertise to have people sign up for notification of special events.
• Virtual real estate lets you earn money when you are otherwise occupied.
• You can diversify on your many passions.