This was a presentation given by Ray Brehm. I think it was at the LDS writers’ conference. Any misinformation is the fault of the notetaker.

Q: How to start your journey? Create a platform around your work. You are the center, not the book.

• Need an email list, communicate with them to build an audience. Your communication needs to create sales.
• You want to condense your startup effort in a shorter time. Collect emails.
• Seek the most efficient way to do things.

Q: the usefulness of Summits.

• Summits are one way to share what you have to offer. Got 6k emails on one summit.
• It’s high value to engage people.
• When you post a summit you are the host, you get experts.
• The guests promote the summit they guest on to your summit.
• You also build relationships. Created relationships with fellow guests.
• Emil built fast. You get instant authority.
• You can learn from other guests you get exposure. Build partnerships.
• People can say if you buy such and such you can get a free course.
• Your quality of guests can increase as you get more contacts.
• Run a leaderboard> to see who are the top producers amongst your guests. Did each contribute and promote?
• What was your email list before and after a summit? Had 300 before and 8K after. Make sure what you are going to promote after the summit. Some may get 1K or 1500 emails.

What advice?

• Get to your second try as fast as possible. You know what to expect. Try to have 18-20 guests on your first summit.

Guests send their contacts to the summit.