This is a webinar offered by Get Published Summit. The presenter is Amanda Abella. Any misinformation is the fault of the note-taker.

Q:  What is the biggest struggle people have when selling themselves?

• Everyone has a misconception of sales and promotion. People think you are trying to shove things down people’s throats and salespeople are manipulative.
• People are afraid of rejection and it can get in the way of helping people.
• A book is better than a business card.

Q: What are the five steps of a profitable sales process?

• Engage
• Educate qualifying buyers.
• Enroll discovery call, etc.
• Evaluate following up with people who did not buy from you
• Endorse > speaking with referral partners or checking with people who already purchased from you.

Q: How can we close more clients?

• A book can get people’s attention. It a great way to get a feel of your philosophy.
• Engage A book does have such a scary investment of their time and money
• When you evaluate, and send a book and card, you are standing out in the crowd. We should follow about 7 times.
• We don’t have many ways to follow up. If you use snail mail out automatically stands out and if you give a gift, you really stand out.
• People will keep your book.
• People are more likely to buy when they remember them. (and the book helps them, they will invest with you.

Q: Ways to promote your book?

• She interviewed 100 + people she realized she needed to write a book that shared info she learned. Those who were in the book purchased in the book, they shared her book with others.
• She was sharing putting the book creations with others. People felt they were part of her journey they bought their books.

Q: what final advice

• Don’t worry about the trolls or negative comments. It does not compare to those who you can help.