Establishing Your Brand:

Establishing your brand:

From a lecture, I attended at Life the Universe and Everything in 2017

It’s a lot easier for someone else to talk about you than you about yourself. It’s called influence. Please don’t post me and post people at Walmart web site.
You cannot have a comeback kid without a fall
What is your self-image: is shown by actions. A brand always communicates who you are and will even precede you.
All publicity is good publicity
Own your label.
When are you pitching> It begins the moment you walk into the room.
To create a brand around your story it should be a one-liner.
Draw from your commitment –reach out with your commitment to make a cause in the world.
When you develop a one-liner of your life, it helps you define what your content is. You are creating content marketing. Sharing content on a specific topic.
All pitch ad social post to be consistent with your brand.
Pitch story that ends with a cliffhanger. Hook, main setting, conflict, and a cliffhanger
The main character is you. Want to share what you are and what it about.
Why are you the one to write this book?
How do you present yourself? Clothes will make the man. The headshot needs to be you. It needs to be of you that you’re smiling. You connecting with others.
Conflicts: what shows you as the person to be qualified to tell our story.
What makes you different on a resume?
If you’re writing a book about bullying then connect with groups on anti-bullying.
Own your greatness.
Leave them with a cliffhanger.
You are always pitching? Someone may ask what you do. Write a book. I write about kids who have adventures.
Exercise when you go home write down the different things you’ve done’ that family will say you are proud of. Then condense it into the size of a post-it note.
When someone sees your first page do they know what you are about?
Content marketing is what you are about.
Keep your private life private.
Your public persona needs to be as non-divisive as possible.
Influence marketing: is teaming up with other people. If one of your writers has a great blog and they have content that you love then ask them to write a guest post for hour blog. Team up with other people. Find people of influence. Ask them how can I help you.
Josh Rossi reenacted with Beauty and the beast. One example is she contacts a Facebook creator of top 50 mailing lists and asked how can I support you? I’m writing a book? And in turn, he asks what can I do for you?
As an author social media is not enough. You need a website. When you get people off social media onto your website you are center stage. And your content can keep people interested in you.
The stage you play on makes a difference.
Business cards. You leave your info and you ask them of their contact info. If they don’t have a card, ask them for their contact info. Treat your contact info with meaningful contact about things they would be interested in. They may know someone movie producer.
Connect with people by putting at bottom of a Facebook page I am interested in meeting with xxx. Your network is gold.
It’s not about vanity it’s about connecting.
Underneath every undesirable person that had an event in their life that create a negative outer shell.