I attended a writing seminar created by the publishers Black Card Books. They talked about how to be a successful l business entrepreneur by using books to promote your skills/business. Here are my notes on Content marketing. Any inaccurate info is the fault of the note taker.
- Create a three minute video on a YouTube (maybe use Facebook video) that can features content of your book. At the end of the video you can feature a call to action. Come to this website to get a free download of the book or to sign up for a webinar. Might be able to do a video for each chapter. The website upload.com will let you post video content to multiple video engines.
- To accompany that video include 3-4 power points. Slideshow.net is popular and has had 51 million hits.
- Click converter.cc is where podcast are featured. There are only about 250,000 shows.
- Write a blog on the content of your video. There is technology that can help you transcribe video to audio only. Red.com is such a site
- Interview campaign: these are ways to get free publicity.
- Free advertising is taken more seriously than purchase advertising by the general public
- Media kit allows you to get connected to the media. Include quotes and endorsements.
- Make a list of all your contacts nationally and internationally.
- You have to know your primary objectives are and what you messages can be and what type people you want to come your seminar.
- Prepare a PR packet
- Get a list of media sources if you on the radio you may say to the listening audience ‘Fill out the survey and everyone that responds about gets a free book. Then you have a list of new prospects. For your good prospects you give them a hard copy of the book. For those who are not good prospects give them an electronic copy of the book.
- Preview the market:
- Send out PR packets
