I attended a writing seminar created by the publishers Black Card Books. They talked about how to be a successful l business entrepreneur by using books to promote your skills/business. Here are my notes on Critical Three goals for a book.

Determine your primary objective.

• What do you want to accomplish with your book?
• Write a profit book that give published one example might be how to get your boys to not grow up like Michael Jackson
• What to write about? You can write about a wide range of topics in your industry and have different chapters for each topic that fit into a match over all themes.
• Write a chapter on each of the topics. Go white on a topic not narrow on the subject

Analyze your target population.

• Determine who would want your product?
• Who is willing to pay for your services?
• What keeps your target audience up at night?
• Brainstorm with others what you tight audience might want.
• An office manager is not worried about the capabilities of a copy machine but they will be worried about maintaining their self-worth in the business. One book is titled: “How office managers can get the respect she deserves and make her boss do just about anything.

Analyze needs desires and problems of your target audience

• Mel: maybe those in industry to see what their needs are.
• Mel: for business it might be high turnover of employees.
• A book can be written in 40 hours.

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