• Your resume needs to tell how you can help the customer how to succeed.
• Offer to solve their painful problem in a credible way that appeals to their emotions.
• If you have a name of HR or hiring manager look they up in linked in, google. See what associations they belong to and hobbies etc.
• Contact admin. Assistant or operator and acknowledge they know everting and ask kindly if you can get contact info.
• Color can be good in moderation
• Adequate white space is good
• Slightly heavier paper stock says you’re sophisticated.

Have something to add to the list? Please do so in the comment section of this blog.